Amanda Taub at Wronging Rights finds a rare gem in the development communications landscape littered with poverty porn mines:

That’s not a westerner’s idea of what a remote, exoticized “African” would want to do. Rather, those are the dreams of any child, anywhere in the world. (If you add “become a ballerina with magical powers,” that’s pretty much my bucket list from age 4, especially the front-end loader part.)

Take everything in Amanda Taub’s analysis about this beautiful ad and add in the sheer universal cuteness of a 4 year old boy who just realized he now has cooties from a girl who just kissed him. In front of EVERYBODY. That alone left a tear drop on my keyboard. Amanda has been killing it this week.

To My Great Surprise, I Kind of Love This Charity Ad | Wronging Rights.