(CNN) — Let’s give praise where praise is due. Invisible Children’s Kony 2012 viral video campaign has done what no other advocacy organization has been able to do until now: capture 29 minutes worth of attention from over 50 million people worldwide.

No amount of advertising genius from “Mad Men” could create that kind of buzz in a few days. In less than a week, Invisible Children (IC) has cemented the legitimacy of social media for global engagement if the Arab Spring hadn’t already.

via Opinion: Why Kony 2012 created the wrong buzz – CNN.com.

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