(CNN) — Let’s give praise where praise is due. Invisible Children’s Kony 2012 viral video campaign has done what no other advocacy organization has been able to do until now: capture 29 minutes worth of attention from over 50 million people worldwide.
No amount of advertising genius from “Mad Men” could create that kind of buzz in a few days. In less than a week, Invisible Children (IC) has cemented the legitimacy of social media for global engagement if the Arab Spring hadn’t already.
via Opinion: Why Kony 2012 created the wrong buzz – CNN.com.
Corner of Namirembe & Allen Street
April 14, 2013 at 11:54 am[…] had the luxury of being as discussed by Western main stream media as Uganda. The Kony 2012 debates raged in early spring last year after Invisible Children’s viral advocacy video that called for the […]